Services
Strategic marketing and communications for organizations ready to see the bigger picture.
Good marketing is rarely about doing more.
Often, the real challenge is understanding what deserves attention, where the message is getting lost, and why the people you want to reach are not taking the next step.
I work with organizations that need an experienced strategic perspective on their marketing and communications. I help uncover the gaps, connect the pieces, and create a clearer path forward.
My work is at the intersection of messaging, positioning, audience insight, communication strategy, and conversion. I work with organizations doing meaningful work in education, travel and hospitality, nonprofits, conservation, professional services, and other purpose or experience-driven spaces.
I understand both the forest and the trees. My role is to help you determine which trees actually need your attention.
What We Offer
Marketing & Communications Audit
When you know something is not quite working, but you are too close to it to see why.
A strategic audit takes a close look at how your organization is presenting itself, communicating with its audience, and moving people from awareness to action.
Depending on your needs, I may review areas such as:
Brand positioning and key messaging
Website structure, content, and calls to action
Audience journey and communication touch points
Email and nurture communications
Social and content strategy
Campaign alignment
Conversion opportunities and points of friction
Consistency across marketing and communication channels
You will receive clear findings, prioritized recommendations, and practical direction about what deserves attention first.
This is not a list of everything you could be doing. I ask a lot of questions. And design a thoughtful assessment of what is most likely to make a difference.
Starting at $1,500
Strategic Communications Roadmap
When you have plenty of ideas, initiatives, and activity, but need a clearer direction.
The Strategic Communications Roadmap turns complexity into an actionable plan.
We begin by looking at your goals, audiences, existing communications, opportunities, and current constraints. From there, I develop a focused strategy that guides your organization to understand where to invest its time, attention, and resources.
Your roadmap may include:
Audience priorities and communication goals
Messaging and positioning recommendations
Customer or stakeholder journey insights
Channel and content priorities
Campaign opportunities
Communication gaps and opportunities
Recommendations for improving engagement and conversion
A prioritized 90-day action plan
The goal is not to create more work. It is to create enough clarity that you know what to do next, what can wait, and what may not need to be done at all.
Starting at $2,500
Fractional Marketing & Communications Strategy
Senior-level strategic support without adding another full-time executive.
Some organizations do not need another person producing content. They need someone who can step back, ask better questions, connect decisions across teams, and make sure marketing and communications are moving in the same direction.
Fractional strategy engagements provide ongoing access to experienced marketing and communications leadership on a flexible basis.
Depending on the organization, I may support:
Marketing and communications planning
Brand positioning and messaging
Audience and stakeholder strategy
Campaign and initiative development
Customer journey and conversion strategy
Executive and leadership communications
Website and digital strategy
Communications systems and processes
Internal team or vendor guidance
Measurement, insights, and strategic recommendations
I can work alongside leadership, internal teams, agencies, or freelancers to provide the strategic layer that keeps execution aligned with the larger goal.
Starting at $2,500/month
A Thoughtful Second Set of Eyes
Sometimes you do not need a full engagement.
You need an experienced person to look at the situation with fresh eyes, challenge a few assumptions, and help you determine the smartest next move.
Strategic consulting sessions are available for organizations working through questions around messaging, positioning, audience engagement, marketing priorities, or communication challenges.
If the problem feels difficult to neatly categorize, that is often where I do my best work.
How I Work
I am curious before I am prescriptive.
I ask questions. I look for patterns. I pay close attention to the audience experience as much as the organization's intentions.
I am not interested in recommending more content, more platforms, or more tactics simply because they are available.
I am interested in helping you understand what is actually happening, what matters most, and what will move the work forward.
With more than 25 years across marketing, communications, branding, higher education, nonprofit organizations, and consulting, I bring both strategic perspective and practical understanding. I know what a strategy looks like on paper, but I also know what it takes to make one work in the real world.
If you are looking for someone to simply add more tasks to the marketing calendar, I may not be the right fit.
If you are looking for someone who can help you see the bigger picture and make better decisions within it, let’s talk.